Radio Research Consortium, Inc. is an independent, not-for-profit research firm that contracts with Nielsen, Inc. to produce local market audience estimates for non-commercial radio stations. RRC serves station managers, programmers, marketing, and development professionals. Founded in 1981 by Tom Church as a 14-member alliance, RRC now has several hundred non-commercial subscribers.
RRC seeks to advance the understanding and utilization of audience research by non-commercial radio stations. We are committed to training and educating station personnel in the evaluation, interpretation, and application of radio research data.