Both RRC and Nielsen Audio need to know about changes at your station(s) in order to process and report your audience estimates accurately. RRC must license all subscribing stations with Nielsen Audio in order to ensure inclusion in the data.

Here’s a short list of things that each of us needs to know about:

Station Acquisitions
Call Letter Changes
Frequency Swaps
Format Flips
Total Line Reporting
Streams and HD Channels
Additional PPM Encoders (for stations in PPM markets)

Communicating with both RRC and Nielsen Audio ensures your changes go ahead as planned. email rrc@rrconline.org regularly with updates!