The combined 44 Continuous Diary Measurement (CDM) markets show the total week Cume Persons to radio in May (Mar-May) 2021 increasing by a slight 0.2% from April (Feb-Apr) 2021 and it is still 99% of the pre-pandemic March (Jan-Mar) 2020 level. At the same time, the total AQH (Persons Using Radio) increases by 1.8% from April (Feb-Apr) 2021; it represents 97% of the March (Jan-Mar) 2020 level (slide 1).

The listening location percentages for total AQH to radio in May (Mar-May) 2021 show the percentage of listening from the Car (41.5%) bypassing the Home (39.9%) percentage (slide 2) for the second successive survey!

CDM PUR Location Trend May21