Location Percentages Also Shift to Less Home, More Car.

After losing Cume and AQH audience from March 2020 (Jan-Mar) through the June 2020 (Apr-Jun) survey, the Continuous Diary Measurement (CDM) markets show the total Cume Persons to radio improving in September (Jul-Sep) 2020 to 99% of the March 2020 level and the total AQH (Persons Using Radio) to 98% of the size of the March 2020 PUR. At the same time, the listening location percentages for total AQH to radio, which had shifted heavily towards At Home listening as a result of the pandemic, now show an improved percentage of listening from the In Car location. See the graphs below (2 pages).

PUR Location Trend Sep20