On Wednesday, July 24th, Robert Mueller testified before congressional House committees and many public news stations aired special coverage of the hearings. The sum of AQH Persons for July 24th across 50 full time news stations in 44 non-embedded PPM metros shows that AQH listening was up 15% overall versus the other four weekdays of the same survey week. Did your station carry special coverage of this event? Many stations were up a lot!
The monthly and weekly reports we produce for stations in PPM markets give a pretty clear macro view of listener behavior across standard surveys and dayparts. However, for a more detailed view of listener behavior around special programming, more digging needs to be done by you at the station. It’s natural to assume your ratings are up or down because events (good and bad) occurred within a twenty-eight day survey; it’s better to verify those expectations.