July 2020 PPM Data Provides More Examples Of Radio’s Recovery.
January and February 2020 PPM data was unaffected by COVID19, so these two months represent the most recent “baseline” as we track radio’s recovery from an April 2020 low.
While the tent poles of weekday listening have not yet returned, total AQH listening to radio continues to increase through spring and summer in the middle of the day. Also, AQH Composition Percentage by gender for July looks more like Jan./Feb. than Apr./May.
Check out the graphs below and please contact RRC with any questions about your station’s audience estimates by emailing us.