The Recovery Continues Slowly Through Summer.
September 2020 data has released for all PPM markets, concluding the summer quarter. While radio’s recovery continues, the gains slowed down this survey (September 2020 was prime vacation/staycation season). Regardless, many stations across all formats are doing better (AQH Persons) now than before the pandemic. Check out these spotlights:
The following stations are having their best monthly survey (September 2020) or quarterly average (Summer 2020) in over a year:
KCBI, KCMP, KEXP, KING, KMOJ, KPAC, KUER, KUTX, KXNG, WBJC, WDAV, WDCB, WDET, WESA, WFAE,
WFDD, WHOV, WNPN, WUCF, WUMB, WVXU, WYMS.
These stations are having 2020 bests:
KBAQ, KYDA, KYLA, WCLK, WJCT, WKNO, WLFJ, WMOT, WOSU, WRTP, WUMB, WUNC, WXPN.
These stations are having a six-month or ‘pandemic’ high: KBYU, KCFR, KCRW, KCSN, KKXT, KNHC, KPCC, KTIS, KUHF, KUNC, KUOW, KUT, KWMU, KWTX, WABE, WBUR, WETA, WFYI, WHA, WHYY, WLRN,
WMFE, WMSE, WNPR, WNSC, WPLN, WRCJ, WUSF.
Updated listening trends are listed below (two pages).
When October 2020 PPM data releases in three weeks, not only will some normalcy return for listeners, but there are three other things that are likely to affect your station’s estimates: Wireless Headphone Lift, Outlier Mitigation and annual population updates. We will be taking an extra close look for everyone once this survey releases.
Please contact the RRC if you have any questions.