As APR21 data for PPM markets allows us to get a first look into the Nielsen Audio quarter of Spring 2021, one thing has caught the attention of RRC staff: many public radio Triple A stations are doing better now than they were before the COVID-19 pandemic. Five stations in particular are worth noting: WYMS-Milwaukee; KRCL-Salt Lake City; WXPN-Philadelphia; KUTX-Austin; KEXP-Seattle.

For these five stations as a whole, AVG Weekly Cume dropped by 16% from 2019 to 2020 due to the pandemic. Average Quarter Hour Persons on the other hand was flat for 2020 and led to a combined AQH Share increase of 37%. That’s because AVG Weekly Time Spent Listening increased for each of these stations while listening to radio as a whole decreased.

AVG Weekly Cume is now up 3% for APR21 vs. 2019, and AVG Weekly TSL continues to increase in 2021.

Please check out the slides below, and contact the RRC by email if you have any questions!

Triple A Spotlight APR21