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June 2020 Events by Week


Each month, we remind you of the key happenings during a PPM survey month. Use this information to provide context to your PPM reports. Click the headline above for the latest report (June 2020).

Changes at the Top of the Board


We’ve made some changes to our Board of Directors! Steve Schram, the Director of Michigan Public Media, is our new board Chair, replacing Dave Edwards, who remains a member of the board. Molly Davis, assistant General Manager of WFDD radio in Winston-Salem, NC, is now the Vice Chair.

For more information about the RRC Board of Directors, go to

Shift In Listening Location In PPM Markets Due To COVID-19


2020 began for PPM markets showing approximately 70% of PUMM (total market AQH listening) was Out of Home. COVID-19 and subsequent stay at home orders changed that, and a return to norm appears to be ahead. Click HERE for more information.

CDM Markets Show Listening Location Shifts


In Nielsen’s Continuous Diary Measurement (CDM) markets, total Cume Persons is down by just 1.5% from March 2020 (Jan-Mar) compared to April 2020 (Feb-Apr) and total AQH (Persons Using Radio) decreases by only 2.4%. However, there are shifts in the location of listening percentages in Persons Using Radio as COVID-19 stay-at-home orders were implemented, even with the overlap in the survey reporting months. Click HERE for more information.

Public Radio News Stations Still Peak In “The Drives”


AQH Persons and Share continue to peak during drive times for public radio news stations despite the impact of COVID-19 on the workplace, according to our analysis of 45 public radio news stations across 45 PPM metros. Click HERE for more information.

Station Streams are Contributing More to Total AQH Amid COVID-19


Taking a look at ten stations across multiple formats, it's pretty clear that the streams of many non-commercial stations are taking on a greater percentage of that station's total AQH listening during COVID-19 (March and April 2020) than before (February 2020). Click HERE to see the analysis and the report.

More than One‐Fifth of Public Radio Listeners own Smart Speakers


Public Radio listeners have a higher adoption of smart speakers than the general population and they also consume more streaming audio and video. This is according to the latest Nielsen Scarborough USA+ study from 2019 (Release 2, July 2018 – November 2019). Click HERE for the full report.

Sign Up for a Winter (Jan-Mar) 2020 Diary Market Webinar


This is a complimentary service for our subscribers; it  includes a review of your station's data and an online hour of consultation  via GoToMeeting (for a more extensive consultation, hourly rates may apply). Call 301-774-6686 or send an email message to to set  up your webinar.

Many Non-Comm Stations Shined as COVID-19 affected Listening Nationally


Demand for COVID-19 news launched a wild ride for radio listening in the March 2020 PPM survey. Click HERE to see the non-commercial stations that did a remarkable job of maintaining, if not growing, their AQH Persons throughout the March PPM survey.

Demand for COVID-19 news in March set off wild swings in listener behavior


"Demand for COVID-19 news in March set off wild swings in listener behavior" is a new audience research article from Dave Sullivan of RRC. Find it at CURRENT news.

Winter (Jan-Mar) 2020 Release Schedule for DIARY markets is available


For subscribing stations, access the market release schedule: Click HERE or go to: > Schedule > Release Schedule > Diary Markets

Market data are available starting Wednesday, April 22 through the first week of May at the Nielsen Answers website, followed by Market Rankers and LPCcloud/LBR access at RRC Online.

If you have any questions, please feel free to contact us. Online webinars will also be available.

Eight major market Public Radio News Stations finish 1 or 2 in 2019


Celebrating public radio success in 2019 (we could use some good news right now), RRC is offering articles acknowledging some landmark audience achievements. This third and final installment highlights the incredible value to listeners of public radio news stations.

Eight public radio news stations finished either number one or number two in their major markets during 2019 when ranked by Share for Persons 6+ by Nielsen Audio.

Learn which stations make the cut... click the headline above.

For all three articles in this series in one PDF, click HERE.

RRC News: 90% Of Those Who Work From Home Listen to Radio


As we enter a period in which many people are working from their homes, it’s good to know that the importance of radio in listeners lives is strong (a Nielsen survey from last weekend indicated as much). The latest Nielsen Scarborough USA+ database shows that 90.1% of those persons who always or mostly work at home are reached by AM/FM radio each week compared with 87.5% of the total population. Click HERE for more information.

Impeachment Influences Four PPM Surveys


Listening spikes for news stations for House hearings but not the same way during the Senate trial. Lack of witnesses and late start times may be the reason. A full report and a four-month, day-by-day graph of these events is available by clicking HERE.

RRC News: Impeachment Inquiry Hearings Help News Stations


The December 2019 survey (November 7th thru December 4th) was chock full of special coverage from Washington D.C., centered around the recent Impeachment process. The six days containing special coverage saw more total AQH listening than any of the fourteen days absent of special coverage. Click HERE for more information!

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