Radio listeners and listening continue to show a slow and steady recovery from the coronavirus pandemic through the most recent August 2020 PPM survey. What has not yet returned for radio overall has been the weekday tent poles of listening.
While incremental Average Quarter Hour growth continues month over month, it has definitely slowed down during the July and August surveys of summer. The good news is that the weekday increases for August 2020 in total AQH Persons (PUMM) came in AM and PM Drive.
Check out this month’s two slides below and please email us if you have any questions about your station’s audience estimates.