Market By Market Results Are Mixed, Year Over Year
The Spring 2022 quarter (Apr/May/Jun) for the 45 PPM markets collectively shows that both Total Market AQH Persons (PUMM) and Total Market AVG Weekly Cume Persons are up over the Winter 2022 quarter:
- Slides 1 & 2 trend the last ten quarters for both AQH Listening and Weekly Cume Listeners.
- Slides 3 & 4 index the year-over-year results, market by market.
- Slides 5 & 6 separate At Home vs. Out of Home AQH Listening.
- Slides 7 thru 9 break out AQH listening for seven standard Dayparts.
- Slides 10 thru 12 break out AQH listening for eight age, gender and socioeconomic demos.
As always, contact RRC by email if you have any questions!
