BASIC DATA LICENSE Subscriptions to Nielsen Audio Data for non-commercial radio stations in Diary markets begin with the following:

  • Market Ranker – RRC-produced local market ranker including all stations for Persons 12+ and six standard Dayparts.
  • eBook – For each market to which the client subscribes, eBook contains Metro Household Data, local market sample statistics and a market definition, as well as Nielsen’s Description of Methodology.

DIARY SOFTWARE – The following software applications may be added to the Basic Data License:


  • LPCcloud (formerly ListenerPC software) – RRC’s online LPCcloud service lets you examine listener behavior in custom dayparts and/or individual weeks and create trends over time. LPCcloud also makes it easy to export your custom reports to other software applications. Data are limited to non-commercial stations only.
  • Listener Behavior Report (LBR) – An examination of your station’s listeners and how they use your station. A PDF that includes Time Spent Listening, the percentage of your listeners’ total radio listening spent with you (Loyalty), Listener Tune-in and Tune-out (by quarter hour) and Listener Distribution by Zip Code. Key information is trended.


Nielsen’s online service that puts your station “in the book.” Ratings, Shares, Cume, AQH, Composition and Time Spent Listening estimates can be run for any daypart or demographic. The Socio-Economic option allows you to report these estimates by Education Level, Household Income, Household Size or Presence of Children. Tapscan Web reports can be station specific or rankers that include commercial and non-commercial stations. They also include survey trending and a spot scheduler to help you develop optimally effective underwriting plans.


Want to dig deeper? Access data for any station in your metro market, commercial and non-commercial, with this Nielsen online service. Reports include a station’s “Vital Signs,” first choice (P1) and P2 listeners to a station and its competition, how often a station’s listeners tune in and how long they stay, a station’s zip codes at work and home, and much more. See what the audience is saying about your station and the competition: look at diary comments online without traveling to Nielsen’s Columbia, MD facility.


A long-term leader in consumer, media and retail research, Nielsen Scarborough is available in most markets. Get access to Scarborough’s rich array of local market qualitative information through its online PRIME Lingo service or through Nielsen’s Tapscan Web service. You’ll gain insights about consumer attitudes, health care behaviors and other customer segments such as how many of your listeners own pets, go to concerts, and which magazines or newspapers they read. You can also find statistics about any business.