PPM BASE PACKAGE – Subscriptions to Nielsen Audio Data for non-commercial radio stations in PPM markets begin with the following:

Market Ranker – RRC produced local market ranker including all stations for Persons 6+ and six standard Dayparts (13x/yr.)

Quarterly Binder – RRC produced series of reports produced four times per year at the conclusion of each quarter (4x/yr.):

  • Topline Graphs with Trends: Topline estimates over the last 5 quarters and Holiday survey for the station and market.
  • Vital Signs: A detailed look at estimates for the current survey, the prior 13 surveys and a prior-13-survey average.
  • Share% by Hour: Three reports displaying AQH Share% by hour (weekdays; Saturday; Sunday) for the current quarter.
  • Audience Composition: Three views of age composition (AQH; Daily Cume; Weekly Cume) for the current quarter.
  • Week-by-Week: AVG Weekly Cume broken out by the four survey weeks of the current survey month.
  • Day-by-Day: AVG Daily Cume broken out by the twenty-eight days of the current survey month.
  • Hour-by-Hour: Three reports displaying AQH Persons by hour (weekdays; Saturday; Sunday) comparing the current survey month with a three-month average.
  • PUMM% by Quarter Hour: Three reports displaying Persons Using Measured Media (PUMM) (weekdays; Saturday; Sunday) by quarter-hour, expressed as a percentage of the metro population for the current quarter and the same quarter from the prior year.

Monthly Binder – RRC series of reports produced for the nine surveys per year when a quarter is not ending (9x/yr.):

  • Vital Signs: A detailed look at estimates for the current survey, the prior 13 surveys and a prior-13-survey average.
  • Week-by-Week: AVG Weekly Cume broken out by the four survey weeks of the current survey month.
  • Day-by-Day: AVG Daily Cume broken out by the twenty-eight days of the current survey month.
  • Hour-by-Hour: Three reports displaying AQH Persons by hour (weekdays; Saturday; Sunday) comparing the current survey month with a three-month average.

eBook –For each market to which the client subscribes, eBook contains Metro Household Data, local market sample statistics and a market definition, as well as Nielsen’s Description of Methodology.

PPM SOFTWARE – The following software applications may be added to the Base Package:

PPM Analysis Tool Software –The primary software application for analyzing PPM data, ‘PAT’ is a desktop application and the only application that can analyze data below the full survey level down to days and weeks for isolating special programming and fund drives.

Tapscan Web – A web-based application that is designed with the underwriting/sales in mind. This is the choice of many stations that are looking to get the most underwriting success out of their software.

PdAdvantage – A cloud application designed to unlock more answers from the data, including panel turn-over, audience sharing and hot zip-codes.

PPM WEEKLIES – A two-page Leading Indicators report produced weekly (52x/yr.) for an ‘interim report card’ on how your station’s ratings are trendingIncludes access to data files for further analysis in software, as well.

SCARBOROUGH QUALITATIVE DATA – The leader in qualitative, consumer research, Scarborough data is available through multiple software applications.