The most basic building block for knowing your audience.  Required before the purchase of any other services.  Basic Data License/eBook includes:

  • RANKER REPORT – A snapshot of your total week audience for the current survey, along with the other stations in the market. Persons 12+ estimates for a variety of dayparts are presented and ranked by AQH Persons. Available at the RRC website.
  • eBOOK – This contains a multitude of audience estimates for commercial radio stations in your market, as well as a breakdown of the survey sample and data about the residents of your Metro Survey Area. Available at the Nielsen Answers website.

To obtain more detailed audience estimates such as daypart, demographic or hourly data, consider ordering LPCcloud/LBR and/or Tapscan Web.