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Radio Continues To Rebound With PUMM Growth In The Drives

Home » Radio Continues To Rebound With PUMM Growth In The Drives

Radio Continues To Rebound With PUMM Growth In The Drives

Home » Radio Continues To Rebound With PUMM Growth In The Drives

01/11/2021 01/11/2021 / News & Analysis

Averaging the first twelve PPM surveys of 2020 into the four Nielsen Audio quarters shows that PUMM continues to grow across the 45 non-embedded PPM metros. The greatest recovery for Fall 2020 came in AM and PM Drives. See the graph below.

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2020 PPM Quarterly Hourly

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2020 PPM Quarterly Hourly

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Radio Research Consortium, Inc. is an independent, not-for-profit research firm that contracts with Nielsen, Inc. to produce local market audience estimates for non-commercial radio stations. RRC serves station managers, programmers, marketing and development professionals. Founded in 1981 by Tom Church as a 14-member alliance, RRC now has several hundred non-commercial subscribers.

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