Total market Average Quarter-Hour listening (PUMM) and total market AVG Weekly Cume continue growing thru APR21 across 45 non-embedded PPM markets to signify radio’s recovery from COVID-19.

2020 ended on a two-quarter uptrend with FA20; however, JAN21 and FEB21 stalled radio’s recovery with a seasonal step backward.

APR21 shows that overall PUMM is now back to 89% of where it was for WI20 and AVG Weekly Cume is now back to 95%.

See the slides below and email us if you have any questions!