With last week’s release of JUN21 Nielsen Audio data for PPM markets, we now have over a year of data to document radio’s recovery from the coronavirus. Winter 2020 was the leadup, Spring 2020 represented the onset of the pandemic, and now we have four full quarters of recovery.

The key headlines to the slides shown below are as follows: AVG Weekly Cume is back to 95% of Winter 2020, while PUMM is back to 89%; Spring 2021 market recoveries range between 103% to 74% of Winter 2020 PUMM; hour-by-hour for weekdays shows that 3pm is again the peak of listening; out-of-home listening is where the recovery is occurring.

As always, contact the RRC by email if you have any questions!

Spring 2021 PPM Recovery