The combined 44 Continuous Diary Measurement (CDM) markets show the total week Cume Persons to radio in February (Dec-Feb) 2021 decreasing by a slight 0.5% from January (Nov-Jan) 2021, but it is still 99% of the pre-pandemic March (Jan-Mar) 2020 level. At the same time, the total AQH (Persons Using Radio) decreases by 1.8% from January (Nov-Jan) 2021; it represents 95.8% of the March (Jan-Mar) 2020 level (slide 1).
The listening location percentages for total AQH to radio in February (Dec-Feb) 2021 are consistent with those of January (Nov-Jan) 2021 (slide 2). Will the percentage of listening from the Car ever regain its prominence? Time will tell….